Convergence of Media

The Time Out franchise aims to reach out to readers no matter of their consumption habits. Above shows a range of Time Out Apps in order for their audience to engage their audience on the move when reading the magazine isn’t possible. The application also displays extra information from the magazine. With almost 320,000 downloads it is clear to say that integrating a mobile function for the brand optimises user interactivity and ensures more readership as a result of expanding the knowledge base of the brand. August 2012 saw Time Out release an app for the iPad, further expanding into the handheld faction of media.

Time Out’s Website hits for the 2011 year came to 5.75million mostly consisting of the age group 15-34 which shows them to be a primary target group within the digital age. 5.75 million users is a huge base for expanding audiences and to ensure readership continues to expand and grow. The website also integrates social-media, highlighting the need for interactivity to be a crucial aspect of engaging with the audience.

In order to make a successful product I will have to make a magazine which expands into the new digitial age and fully utilizes and embraces social media.

Now Then and Time Out Audience and Distribution

Now Then and Time Out Audience and Distribution from jed06eh1

Magazine Regulation

 

Levison Inquiry

The Inquiry will examine culture, practises and ethics within the media in order to establish whether or not the British press has too little restraint. There are 4 modules of inquiry consisting of:-

Module 1: The relationship between the press and the public and looks at phone-hacking and other potentially illegal behaviour.

Module 2: The relationships between the press and police and the extent to which that has operated in the public interest.

Module 3: The relationship between press and politicians.

Module 4: Recommendations for a more effective policy and regulation that supports the integrity and freedom of the press while encouraging the highest ethical standards.

Currently the only regulation in place in terms of magazines and newspapers is self regulation. The Levison Inquiry calls this into question with Lord Justice Leveson saying on the 14th November 2011, “The press provides an essential check on all aspects of public life. That is why any failure within the media affects all of us. At the heart of this Inquiry, therefore, may be one simple question: who guards the guardians?” but this could backfire in the face of free-speech and could impede upon accurate reporting.

 When creating my magazine I must take into account these factors that I will have to be self-regulating my content; with the Levison Inquiry further and solid regulation could in be in place in order to have strict guidelines on what content is included.

 National Union of Journalists

"Ensure that information dissemination is honestly conveyed, accurate and fair"

and for all stories to be obtained throguh honest and straightforward means. The Phone Hacking scandal explicitly breached these rules while also the PCC failed to protect the interests of those involved, highlighting the need for less voluntary measures of regulation and solid guidelines to be placed.

In purpose of creating my magazine strict editorial guidelines would be in place to ensure the upmost respect for the magazine but also to protect the interests of the reader.

In purpose of creating my magazine strict editorial guidelines would be in place to ensure the upmost respect for the magazine but also to protect the interests of the reader. This shows that my magazine will be subject to rules and restrictions; so I will refrain from using profanity and nudity in my product so not to arouse complaints about the content and give my magazine a tainted name.

Chosen Brief

Looking through the briefs I do not feel confident I could make a product I would be proud of using the medium of Film, this has narrowed down the briefs I believe I could do well in. The ones I am currently exploring are:-

 • The first two pages of an original local newspaper (if done as a group task, each member of the group to produce an individual edition of the newspaper, following the same house style), together with two of the following three options:

  A billboard poster for the newspaper

  A radio advertisement for the newspaper

  Two hyperlinked pages from the paper’s website.

 • A website for a new TV channel (to include a minimum of three hyperlinked pages with original images, audio and video extract), together with two of the following three options:

  A newspaper advertisement for the channel      

  A double page spread for a listings magazine, focused on the channel’s launch

  An animated ident sequence for the channel.

 • The first four pages from an original regional magazine (if done as a group task, each member of the group to produce an individual edition of the magazine, following the same house style), together with two of the following three options:

 A radio advertisement for the magazine

 Two hyperlinked pages from the magazine’s website

 A billboard advertisement for the magazine.

During GCSE and AS I chose to do a Print option and thus I have very strong skills in this medium. Tto disregard these skills and attempt to learn from scratch another medium would take too much time to be able to make a product I am confident of and thus my chosen brief is:-

13. The first four pages from an original regional magazine (if done as a group task, each member of the group to produce an individual edition of the magazine, following the same house style), together with two of the following three options: 

• a radio advertisement for the magazine;
• two hyperlinked pages from the magazine's website;
• a billboard advertisement for the magazine.

All material for all tasks to be produced by the candidates with the exception of acknowledged non-original sound or image material used in a limited way in video/radio work. For music video, permission should be sought from the artist for use of the audio track.