Convergence of Media

The Time Out franchise aims to reach out to readers no matter of their consumption habits. Above shows a range of Time Out Apps in order for their audience to engage their audience on the move when reading the magazine isn’t possible. The application also displays extra information from the magazine. With almost 320,000 downloads it is clear to say that integrating a mobile function for the brand optimises user interactivity and ensures more readership as a result of expanding the knowledge base of the brand. August 2012 saw Time Out release an app for the iPad, further expanding into the handheld faction of media.

Time Out’s Website hits for the 2011 year came to 5.75million mostly consisting of the age group 15-34 which shows them to be a primary target group within the digital age. 5.75 million users is a huge base for expanding audiences and to ensure readership continues to expand and grow. The website also integrates social-media, highlighting the need for interactivity to be a crucial aspect of engaging with the audience.

In order to make a successful product I will have to make a magazine which expands into the new digitial age and fully utilizes and embraces social media.