In the UK outdoor advertising is regulated by the Town and County Planning system and requires their explicit consent; the displaying of content without consent can face the charge of £2,500.
Advertising Standards Authority (ASA) guidance
The Advertising Standards Authority is the UK’s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice. Our work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements.
CAP Code
The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing covers ads that appear in a wide array of media including newspapers, magazines, cinema, billboards, mailings, leaflets, paid for space online, sales promotions (wherever they appear), texts, e-mails and on UK based company websites.
Advertising Standards Authority (ASA) guidance
The Advertising Standards Authority is the UK’s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice. Our work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements.
CAP Code
The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing covers ads that appear in a wide array of media including newspapers, magazines, cinema, billboards, mailings, leaflets, paid for space online, sales promotions (wherever they appear), texts, e-mails and on UK based company websites.
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