Wednesday, 27 February 2013

Target Audience

Target audience

After looking at different cities I have decided to concentrate on Sheffield, especially after checking the class ratings of the city against the national average. Being the 4th largest city in England whilst also containing an upmarket population of 82% (AB+) the target audience is extremely high disposable income, attracting companies to advertise and furthering my magazine.

Sheffield also homes two universities and 17 colleges therefore it has a large youth population with 20% more 15-24s than the national average, furthering my target audience and my reach.

Billboard Analysis



Saturday, 23 February 2013